Timber fishing lures handcrafted with pride.

PhD are based in Yamba, home of the famous Yamba prawn, down at the mouth of the Clarence - one of the best recreational fishing rivers in all of Australia.

Initial designs are for Cod, Jewfish and Bass. 

New designs coming soon: A bigger Jewfish lure. A 250ml Cod swim bait. Yes - 250ml.

Our timber lures perform when it matters.

Every single PhD timber lure is made with the dedication & attention to detail only a fisherman truly knows.

If a lure works on the Clarence, it'll work for you - we put our designs through their paces - we call it work, product development, research...

It's a tough job, but someone's gotta do it.

Hook Into The Latest Lures