TIMBER FISHING LURES HANDCRAFTED WITH PRIDE

PhD are based in Yamba, home of the famous Yamba prawn, down at the mouth of the Clarence - one of the best recreational fishing rivers in all of Australia.

Initial designs are for Cod, Jewfish and Bass. 

New designs coming soon: A bigger Jewfish lure. A 250ml Cod swim bait. Yes - 250ml.

TIMBER LURES THAT PERFORM WHEN IT MATTERS

Every single PhD timber lure is made with the dedication & attention to detail only a fisherman truly knows.

If a lure works on the Clarence, it'll work for you - we put our designs through their paces - we call it work, product development, research...

It's a tough job, but someone's gotta do it.

Hook Into The Latest Lures

Why Choose Us

Money Guarantee

Rest assured with our money-back guarantee, ensuring your satisfaction with every purchase.

Customer Services

Count on our responsive customer service team for unparalleled support

Flexible Payment

Shop with ease using our flexible payment options tailored to your convenience.