Privacy policy

PhD Fishing Privacy Policy

Last updated: 08/09/2026

This Privacy Policy explains how PhD Fishing Pty Ltd (“PhD Fishing”, “we”, “us” or “our”) collects, uses, stores and discloses personal information when you visit phdlures.com.au, place an order, create an account, join the PhD Members Club, enter a promotion or competition, contact us, or otherwise interact with our business.

Where the Privacy Act 1988 (Cth), the Australian Privacy Principles or other privacy laws apply to us, we will handle personal information in accordance with those requirements.

1. Personal information we collect

Depending on how you interact with us, we may collect:

• Identity and contact information, such as your name, email address, telephone number, billing address and shipping address.
• Order and transaction information, including products purchased, order history, delivery details, discounts, refunds, returns and payment status.
• Account and membership information, including customer account details, PhD Members Club membership or subscription status, renewal information, member eligibility and access to member-only benefits such as the PhD Vault.
• Pre-order information, including payment or authorisation status and fulfilment information relating to products purchased before stock is available.
• Competition and promotion information, such as entries, purchase eligibility, contact details and information needed to verify or deliver a prize.
• Communications, including emails, messages, customer service enquiries, feedback and other information you choose to provide to us.
• Device and website information, such as IP address, browser type, device information, pages viewed, referring pages, approximate location, cookies and similar technologies.
• Fraud and security information used by Shopify, payment providers and fraud-prevention tools to assess transactions, protect accounts and reduce fraudulent activity.

Payment information is generally processed securely by Shopify and/or the relevant payment provider. PhD Fishing does not ordinarily receive or store your full payment card number.

2. How we collect personal information

We may collect personal information directly from you when you place an order, create an account, join a membership, contact us or enter a promotion. We may also collect information automatically when you use our website through cookies and similar technologies, and from Shopify or other service providers that help us operate our store, process payments, manage subscriptions or pre-orders, fulfil orders, prevent fraud, provide analytics or deliver marketing.

3. Why we use personal information

We may use personal information to process and deliver orders; provide customer accounts, memberships, subscriptions, pre-orders and member benefits; process payments and refunds; communicate with you about orders and products; administer competitions and promotions; provide marketing where permitted; improve our website and customer experience; prevent fraud and security threats; maintain accounting, tax and business records; comply with legal obligations; and resolve disputes.

4. Shopify and other service providers

Our online store is hosted by Shopify. We also use service providers to help operate our business, which may include payment processors, shipping and logistics providers, email and communications providers, subscription and pre-order providers, analytics and advertising services, fraud-prevention services, IT providers and professional advisers.

We disclose only information reasonably necessary for those providers to perform their services or where disclosure is otherwise permitted or required by law.

5. Marketing and communications

If you subscribe to marketing, we may send you information about products, restocks, releases, promotions and PhD Fishing news.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the message or by contacting us.

Transactional messages relating to orders, memberships, payments, account security or customer service may still be sent where necessary.

6. Cookies, analytics and advertising

Our website and service providers may use cookies, pixels and similar technologies to keep the store functioning, remember preferences, understand website use, measure performance, prevent fraud and, where enabled, support advertising or marketing.

You can manage cookies through your browser and, where available, through website privacy or cookie controls. Blocking some cookies may affect the operation of parts of the website.

7. Automated fraud and security checks

Shopify, payment providers and other security services may use automated systems to help detect fraud, suspicious transactions or account misuse.

These tools may contribute to decisions about whether a transaction requires additional review or can proceed. Where appropriate, PhD Fishing may also manually review an order or account.

8. Overseas processing and disclosure

Some of our service providers operate or process data outside Australia. As a result, personal information may be stored or processed in other countries, including countries in which Shopify or our other service providers operate.

Where applicable law requires it, we take reasonable steps in connection with overseas disclosures and rely on the privacy and security arrangements of reputable service providers.

9. Data security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure.

10. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders and memberships, maintain business and tax records, resolve disputes, prevent fraud and meet legal obligations.

When personal information is no longer required, we may delete or de-identify it where appropriate and permitted by law.

11. Access, correction and privacy rights

You may request access to personal information we hold about you, ask us to correct information that is inaccurate, incomplete or out of date, or exercise other privacy rights available to you under applicable law.

To make a request, email phdfishinglures@gmail.com.

We may need to verify your identity before providing access to or changing personal information.

12. Children

Our store is intended for customers who can lawfully make purchases. We do not knowingly seek to collect personal information from children without appropriate consent.

If you believe a child has provided personal information to us inappropriately, please contact us.

13. Sale of personal information

PhD Fishing does not sell personal information for money.

Some analytics or advertising services may process website activity or device information when those services are enabled. Where applicable law gives you a right to opt out of certain sharing or targeted advertising, we will honour that right as required.

14. Privacy complaints

If you have a concern or complaint about how we have handled your personal information, please contact us at phdfishinglures@gmail.com with enough detail for us to investigate.

We will aim to respond within a reasonable period.

If the Australian Privacy Act applies to the matter and you are not satisfied with our response, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, legal requirements or privacy practices.

The current version will be published on our website with the date of the latest update.

16. Contact

PhD Fishing Pty Ltd
ABN: 56 689 218 531
Email: phdfishinglures@gmail.com